TIMBERLAND LAUNCHES SS26 CAMPAIGN CELEBRATING
THE AUTHENTIC BOAT SHOE
One Authentic. Made for all.
Timberland’s latest campaign celebrates the Authentic Boat Shoe, expressed through the 3-Eye, 2-Eye and Stone Street styles. Rooted in enduring craftsmanship and elevated through modern styling, the collection is presented as a fashion constant, worn across generations and scenes.
Shot on the Neapolitan coast at Cantieri Aprea, a historic boatyard near Pompeii specialising in the restoration of heritage vessels, the campaign is grounded in real craft environments.
Weathered timber, working docks and hand-built boats form the backdrop. Among them are reproductions of ancient vessels used in film productions, alongside a mix of historic restorations and modern working yachts. The setting reinforces the values that define the shoe itself: utility, longevity and respect for craft.
Photographed by Paul Hempstead, the shoot brings together a diverse cast spanning ages and backgrounds. Their common ground is an appreciation for beautiful objects, hand-made detail, and elevated construction. Styled head to toe, each look nods to the boat shoe’s history while placing it firmly in the present. Heritage craftsmanship sits against youthful, modern styling, showing the shoe as it exists today, lived-in rather than preserved.
For Timberland, the boat shoe is foundational. Introduced in 1978 with the 3-Eye Lug Handsewn Boat Shoe, the brand paired a rugged lug outsole with a premium handsewn leather upper, creating a silhouette that could move seamlessly from deck to street. A year later came the 2-Eye Lug Boat Shoe, designed with a siped outsole for on-boat performance. Over the decades, colours and finishes have evolved, but the quality of construction has never wavered.
Solid brass eyelets remain. Rawhide laces endure. Nylon hand stitching is built to hold. The leather uppers wear the marks of time, earning character rather than losing integrity. This is footwear designed to age, not expire.
The SS26 campaign positions the Authentic Boat Shoe as a unifier across generations and lifestyles. Different tastes, stories and aesthetics converge around a shared respect for craft and durability. Tide-proof and trend-resistant, it fits anywhere without needing reinvention.
Timeless by design and built to outlast any tide, the Authentic Boat Shoe continues to prove that decades do not wear it down. They wear it in.
Tide-proof, trend-resistant. The Authentic Boat Shoe since 1978.
The Boat shoes family features: the Men’s 3-Eye Lug Handsewn Boat Shoe and the Men's Classic Two-Eye Boat Shoe—each constructed with Premium Timberland® Leather uppers and handsewn craftsmanship.
The Noreen 3‑Eye Lug Handsewn Boat Shoe and the Classic 2-Eye Boat Shoe are the perfect
go‑to options for any occasion, thanks to their versatility, all‑day comfort, and Premium
Timberland ® leather. For a modern and fresh take on a timeless style, the Stone Street Boat
Shoe and the Noreen Mule Shoe are crafted with REBOTL fabric lining and OrthoLite® footbed for enhanced comfort.
The Wenham Waterproof Barn Coat for Men and Women is the original all‑purpose layer, blending timeless style with rugged, weather‑ready performance. Built with waterproof technology to stay dry and warm.
The Corduroy Collared Denim Jacket is a versatile staple: casual, durable, and made from 100% recycled cotton. Finished with a corduroy collar plus chest and side pockets for everyday essentials. The Striped Long‑Sleeve Rugby Polo delivers craft and quality in a classic boxy fit with a polo neck and contrast collar.
Shop the collection here. The product is available to buy at Timberland® retail stores,
timberland.co.za , and wholesale partners worldwide.
About Timberland
Timberland is a global lifestyle brand rooted in a rich heritage of life and work in the outdoors and inspired by a relentless spirit of adventure, craftsmanship, and innovation. Since its founding in 1973, Timberland has become synonymous with weather-ready, heritage style that’s equally at home on city streets, festival grounds, and mountain trails. From runway shows to sporting events, Timberland is embraced as a global icon of style and substance.
At the heart of the brand is the Original Yellow Boot™. With its bold design and gritty attitude, the Yellow Boot has transcended its humble roots to become a cultural and fashion statement recognised worldwide. Today, Timberland continues to blend rugged durability and refined design across footwear, apparel, and accessories, delivering premium, crafted style that helps you stand tall and make your mark.
Headquartered in Stratham, New Hampshire, USA with international offices in Stabio, Switzerland and Shanghai, China, Timberland is a VF Corporation brand. Through timberland.com, dedicated Timberland® retail stores, and trusted wholesale partners,
Timberland serves customers in over 100 countries. Follow us @timberlandSA.
0 comments