About Us – A Timeline
Timberland is a global leader in the design, manufacturing, and marketing of premium footwear, apparel and accessories for the outdoor lifestyle. Best known for the original yellow boot introduced in 1973, Timberland today outfits consumers from toe-to-head, with versatile collections that reflect the brand’s rich heritage of craftsmanship, function and style. Timberland products are sold throughout the world in leading department and specialty stores as well as company-owned retail locations and online. Timberland’s dedication to making quality products is matched by an unwavering commitment to environmental and social responsibility – to make things better for our products, the outdoors, and communities around the globe. The timeline below chronicles many of the important, industry-changing milestones that fill Timberland’s history
1952: Nathan Swartz buys a half interest in the Abington Shoe Company, manufacturing private label shoes for leading brand manufacturers
1968: The Swartz family introduces injection-moulding technology to the footwear industry.
1973: Timberland creates its first guaranteed waterproof boot called the Timberland. It is so successful that the Swartz family changes the name of the company to the Timberland Company in 1978.
1978: Timberland manufactures its first hand sewn casual shoe.
1979: Timberland manufactures its first boat shoe.
1980: Timberland launches in Italy, marking the start of the international brand expansion.
1987: The company develops its first professional Mukluk boot, worn by official Iditarod® Trail Sled Dog Race mushers (racers).
1989: Timberland partners with City Year, Inc., the Boston-based youth “urban peace corps” and model for national youth service, to support community service.
1992: The Path of Service™ program is introduced, giving employees 16 hours of paid time to volunteer in their communities and increased to 40 paid hours for full time employees in 1995.
1993: Timberland signs a set of environmental ethics, introduced by the Coalition for Environmentally Responsible Economics (CERES).
1994: Timberland introduces the World Hiker Series of performance hiking gear.
1998: To celebrate the company’s 25th anniversary, Timberland holds the 1st Annual Serv-a-palooza on June 18th, the largest companywide day of community service.
1999: Timberland PRO® series is introduced, featuring 24-7 Comfort Suspension™ technology, providing support, flexibility and protection for professional tradesmen.
1999: Timberland is first selected as one of the “100 Best Companies to Work For” by Fortune Magazine, and over the years would earn this recognition nine more times.
2004: The Timberland PRO® Titan® series, a durable yet lightweight and comfortable line of boots, is launched.
2005: The Smart Comfort® system is introduced, giving shoes dynamic comfort without looking like comfort shoes.
2006: Timberland introduces a “Nutrition Label” on its footwear packaging, detailing the company’s environmental impact.
2007: Timberland introduces the original Earthkeepers® boot which evolves into a collection of footwear, apparel and accessories made of recycled, organic and renewable materials.
2007: Timberland’s Anti-Fatigue technology is introduced in the Timberland PRO® Endurance Boot. It is broadly used across all types of Timberland® footwear today.
2010: Timberland is ranked #2 on Climate Counts’ list of companies making aggressive strides in fighting climate change.
2011: Timberland becomes a wholly-owned subsidiary of the VF Corporation.
2013: Timberland launches Best Then. Better Now. campaign to celebrate the original yellow boot’s 40th anniversary and reposition Timberland as a head-to-toe outdoor lifestyle brand.
2013: SensorFlex™ technology is introduced, providing enhanced comfort and stability on any terrain.
2013: Timberland surpasses 128 million water bottles diverted from landfills by incorporating recycled PET materials into its footwear products.
2014: Timberland announces its partnership with tire manufacturer and distributor Omni United, creating the first tires purposely designed to be recycled into outsoles once the tire’s journey on the road is complete.
2014: Timberland celebrates one million hours of global community service.
2015: Timberland celebrates planting its two millionth tree in China’s Horqin Desert and its five millionth tree in Haiti. The documentary film Kombit: The Cooperative documents Timberland’s efforts over a five-year period to reforest Haiti in partnership with the Smallholder Farmers Alliance.
2015: Timberland takes top honour in the “Best Employee Engagement” category for its Path of Service™ program at Ethical Corporation’s Sixth Annual Responsible Business Awards.
2015: Timberland and Bee Line for Billionaire Boys Club receive the first-ever Footwear News Achievement Award for “Collaboration of the Year.”
2015: Timberland launches global Made for the Modern Trail campaign to redefine the outdoors, bringing it closer to the city and celebrating the everyday adventures that fill consumer’s lives.
Timberland Values Overview
Driven to Make it Better
Timberland’s vision is to be the largest, most sustainable outdoor lifestyle brand on Earth. In pursuit of this bold goal, we always strive to do the right thing – to Make It Better – for our products, our communities, and the outdoors. In our view, making premium, beautifully crafted products for the outdoor lifestyle, and being a responsible corporate citizen, are inextricably linked. It’s simply how we do business.
At Timberland, we design and manufacture our products responsibly, and hold ourselves accountable for what goes into our products as well as how they are made. This commitment comes to bear in a number of ways – from our efforts to steadily increase the use of recycled, organic and renewable (ROR) materials, to our responsible sourcing of wool, down and cotton, to the tanneries and factories with whom we choose to do business.
Examples of Timberland’s progress around product sustainability, as outlined in our 2014 CSR Report, include:
In 2014, 79% of all Timberland® footwear shipped incorporated recycled, organic or renewable materials, up from 70% in 2013.
99% of Timberland’s footwear leather volume was sourced from a silver- or gold-rated tannery, earning high marks on key environmental metrics as rated by the Leather Working Group.
Since 2009, Timberland has given more than 185 million plastic bottles new life in footwear through the use of recycled PET. In 2014 alone, the brand used 1.25 million pounds of recycled PET.
Through recycled rubber outsoles, comprised of up to 34% recycled post-industrial latex rubber, Timberland has produced a total of 19.9 million pairs of footwear using recycled rubber through 2014.
In today’s ever-changing marketplace, Timberland frequently collaborates with like-minded companies, brands and organizations to identify creative solutions to environmental and social challenges. In one such example, this year Timberland launched Timberland Tires in partnership with global tire designer and manufacturer Omni United. Timberland Tires, which went on the market in April 2015, are the first line of tires purposely created to be recycled into footwear outsoles at the end of their journey on the road.
At the factory level, Timberland is committed to working with suppliers and factories that adhere to stringent standards that ensure the safety and well-being of our workers, and the environment. The company amplified this commitment with its “Beyond Factory Walls” program initiated in 2008, looking beyond compliance to address community needs for the 280,000+ workers who produce Timberland® products around the globe.
At Timberland, we strive to reduce our environmental impact and to do our part to protect, create, and restore the outdoors for generations to come. We focus our efforts in two key areas: resource efficiency and greening.
Resource Efficiency Timberland strives to minimize its impact through increased resource efficiency in Timberland-owned and operated facilities. Our retail locations around the world reflect our longstanding commitment to sustainability by using recycled materials and other responsible building practices. Build-out features include: reclaimed wood and repurposed industrial machinery used for table bases and displays; recycled ceramic floor tiles; FSC-certified woods; reducedwattage LED lighting; Energy Star-eligible equipment and appliances; low volatile organic compound (VOC) paints; and water-conserving plumbing fixtures.
Greening We see great value in trees and green spaces. They’re good for the environment, they provide sustenance and shade, and they generally seem to make people happy. And we can’t overlook the fact that the Timberland logo is a tree.
As such, we have a commitment to greening urban spaces and planting trees around the globe. In fact, since 2001 we have planted more than 7.3 million trees worldwide, primarily in China and Haiti.
In August 2015, we planted our two millionth tree in China’s Horqin Desert, a significant milestone in a 14- year strong commitment to tackle desertification in Inner Mongolia in partnership with Japanese NGO, Green Network. This effort has not only helped to enhance the environment in that region, but also to revive local agriculture and strengthen the community. For more information visit plantmypledge.com.
2015 also marks the culmination of Timberland’s five-year commitment to plant five million trees in five years in Haiti, in partnership with the Smallholder Farmers Alliance (SFA). What started as a straightforward tree planting commitment evolved into something much greater: together, Timberland and SFA created a truly sustainable agroforestry model that has restored hope to communities in dire need. The model, which at its core has local smallholder farmers volunteering to plant trees in nurseries in return for training and seeds for their own farms, has helped more than 3,200 Haitian farmers increase productivity on their farmlands, increase their incomes, and create new opportunities for the future. The positive environmental, social, and economic impacts of this program are chronicled in a powerful documentary called KOMBIT: The Cooperative. Timberland hopes to replicate this private/public model in other areas of its footwear and apparel supply chains, investigating opportunities to scale to cotton and rubber plantation farming in other developing countries.
Information Fact Sheet
1955, as the Abington Shoe Company. Became The Timberland Company in 1978. In 2011, The Timberland Company was acquired by VF Corporation and became Timberland LLC. In 2014, the company became Timberland, a division of VF Outdoor, Inc.
200 Domain Drive, Stratham, NH 03885 (603) 772-9500
Timberland designs, engineers, markets, distributes and sells premium-quality footwear, apparel and accessories for men, women and children, as well as a line of industrial footwear and workwear under the Timberland PRO® brand.
Sold worldwide through Timberland’s own retail locations and web site, as well as independent retailers, better-grade department stores, and athletic specialty stores.
Timberland is committed to making it better by delivering world-class products, making a difference in the world community-at-large, and creating value for consumers, employees and business partners around the globe.
7,000 employees worldwide (full- and part-time, approximately)
Product Sales by Business Segment:
Americas (45%) / EMEA (35%) / Asia Pacific (20%)
Wholesale (70%) / Retail (30%)
Footwear (80%) / Apparel and Accessories (20%)
Store Count: 260 stores worldwide
* by Geography * Americas (25%) / EMEA (35%) / Asia Pacific (40%)